Design-Driven Innovation

Written By Sharbani Dhar

Design Strategies for Business Advantage

This hands-on bootcamp bridges the worlds of design and business, equipping Design and Business students with practical methodologies to create innovative solutions that are both design-centred and commercially viable. Through immersive workshops and real-world applications, participants will master the art of balancing creative design with business imperatives.

Course Overview

This intensive 1-2 day workshop focuses on the practical application of design thinking to business challenges, emphasizing tangible outcomes and implementation strategies. Led by Sharbani Dhar, Director of Design Operations at Australia Post, participants will learn to translate design concepts into viable business solutions that drive organizational change and market success.

Learning Objectives

By completing this bootcamp, participants will be able to:

  • Apply design methodologies that directly address business viability concerns

  • Create design solutions with measurable business impact

  • Develop prototyping techniques that validate both user desirability and business feasibility

  • Communicate design value in business terms to diverse stakeholders

  • Identify and mitigate risks in design implementation

  • Build practical roadmaps for bringing design innovations to market

Workshop Structure

Day 1: Foundations of Design-Business Integration

Day 2: User Research and Business Analysis

Day 3: Ideation and Business Validation

Day 4: Implementation Planning and Economics

Day 5: Roadmapping & Investments

Who Should Attend

  • Design students seeking to enhance their business acumen and implementation skills

  • Business students looking to incorporate design methodologies into commercial strategy

  • Professionals working at the intersection of design and business

  • Entrepreneurs developing new products or services

Facilitator

Sharbani Dhar, CEO, DotInfinity
(B.Arch- SPA NewDelhi, MDes IIT Bombay)

Sharbani brings extensive experience across Government, Telecommunications, Finance, and Technology sectors. Her expertise in navigating organisational complexities and driving customer-centric outcomes makes her uniquely qualified to lead this workshop. As a guest lecturer at prestigious institutions, she combines academic insight with practical industry knowledge.

Expected Outcomes

Participants will leave with:

  • Practical tools for creating business-viable design solutions

  • Experience in rapid prototyping with business constraints in mind

  • Methods for measuring and communicating design value

  • Frameworks for assessing implementation feasibility

  • A complete business-ready design roadmap for a real challenge

  • Portfolio-ready project documentation

  • Certificate of completion

Sharbani Dhar
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