Cask & Convos with Kate Moran |VP Research & Content NNG| Why #ai led #research is Missing the Mark
In this insightful conversation, Kate Moran from Nielsen Norman Group dives into the complexities of UX research, exploring the critical differences between qualitative and quantitative approaches. She shares her thoughts on how AI is reshaping the research landscape, discussing its potential benefits and risks, including AI's inherent biases and the danger of over-relying on synthetic users. Kate also tackles the decline of dedicated research roles in organisations and emphasises the need for human oversight in research, especially when making high-stakes decisions. Tune in for a deep dive into how research, AI, and human judgment intersect in product development.
Series Direction: @debanjandhar1983
Location Courtesy: Heights House Hotel, Raleigh, NC, USA
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